CHAPTER Ins 3200  SALES OF INSURANCE BY FINANCIAL INSTITUTIONS

 

Statutory Authority:  RSA 406-C:16

 

PART Ins 3201  GENERAL INFORMATION

 

          Ins 3201.01  Purpose.  The purpose of this rule is to authorize and regulate the solicitation and sales of insurance products and services by financial institutions, protect the insurance buying public, and, maintain parity between state and federally chartered financial institutions as provided for by RSA 406-C.

 

Source.  #7064, eff 7-24-99; ss by #7540, eff 8-1-01

 

PART Ins 3202  LICENSING REQUIREMENTS

 

          Ins 3202.01  License Required.

 

          (a)  A financial institution or individual shall apply for a license to engage in one or more of the following:

 

(1)  Soliciting individuals to purchase insurance. Soliciting means recommending or selling specific insurance products or services.  Soliciting shall not include the clerical or ministerial acts involved in:

 

a.  Making a general referral to a licensed insurance agent;

 

b.  The dissemination of sales literature prepared by the agency; and

 

c.  The scheduling of appointments with licensed insurance agents.

 

(2)  Collecting premiums for insurance sold by the financial institution;

 

(3)  Transmitting an application for a policy of insurance;

 

(4)  Negotiating for, or placing, risks;

 

(5)  Delivering policies; or

 

(6)  Other than in a clerical or ministerial manner, aiding in the transaction of the insurance business.

 

          (b)  If the individual performs clerical tasks only, a license shall not be required for that individual.

 

          (c)  A financial institution shall obtain a corporate agent’s license under RSA 406-C:5 if it directly receives insurance commissions, is compensated based on the volume of insurance sales, or if it recommends or sponsors specific insurance products.  At least one officer of the organization shall also obtain an agent’s license for the appropriate lines of insurance and shall be responsible for the financial institution’s insurance sales activities.

 

          (d)  All insurance sales transactions shall be conducted by individually licensed agents.  The financial institution officer responsible for the financial institution’s insurance sales activities shall ensure that all employees are made aware that the conduct of the sale of insurance by unlicensed financial institution employees is prohibited under New Hampshire law.

 

Source.  #7064, eff 7-24-99

 

          Ins 3202.02  Financial Institution License Application.

 

          (a)  A financial institution shall apply for a license on the insurance department application form.

 

          (b)  Along with the application, the applicant shall provide the following:

 

(1)  A certified copy of its charter;

 

(2)  An officer’s certification of a board resolution authorizing the financial institution to engage in the sale of insurance and to make appropriate application to the Department;

 

(3)  A list of the financial institution officers directly involved in insurance sales; and

 

Source.  #7064, eff 7-24-99; amd by #7540, eff 8-1-01

 

          Ins 3202.03  Authorized or Approved Carriers.  Financial institutions shall offer only insurance products of insurance companies licensed and authorized or approved to do business in New Hampshire.

 

Source.  #7064, eff 7-24-99

 

PART Ins 3203  PROCEDURES FOR AUTHORITY TO SELL INSURANCE

 

          Ins 3203.01  Insurance Sales Relationships.

 

          (a)  A licensed financial institution may directly employ a licensed insurance agent or own a subsidiary, all or part of which is an insurance agency.

 

          (b)  The financial institution may contract with third parties to assist the financial institution agency’s sales activities.

 

          (c)  A financial institution’s licensed employees or agents shall hold the appropriate license for the lines of insurance which they are actively selling.

 

Source.  #7064, eff 7-24-99

 

          Ins 3203.02  Special Requirements for Depository Institutions.

 

          (a)  A financial institution may apply for a license to sell insurance if the financial institution and employees actively engage in the business of insurance and have complied with all the licensing requirements of the insurance department.

 

          (b)  A licensed financial  institution that directly, or through a subsidiary as defined by applicable federal and state banking law, may establish an insurance agency.

 

          (c)  Each insurance agency shall be responsible for the following, as applicable to its insurance sales activities:

 

                  (1)  Collecting commissions from insurance carriers and paying commissions to its licensed sales staff; and

 

                  (2)  Processing insurance applications, delivering insurance policies and collecting premiums, where consistent with procedures of the relevant insurance carriers.

 

          (d) Business records of the agency, including copies of customer application(s) and policy information, customer complaints, licensing and all other compliance records, shall be available.  A licensed financial institution which shares in commissions only, shall maintain business records commensurate with its active participation in the sale of insurance which shall, at a minimum, include information regarding customer complaints, licensing and all other compliance records and information on commissions received by the financial institution.  In the alternative, the required business records of the agency shall be maintained and available at the agency in electronic form, with the original hard copy kept in off-site storage.

 

          (e)  A financial institution that establishes a networking arrangement with a third party marketer shall obtain a corporate agent’s license to share in commissions.  The third party marketer shall be properly licensed in New Hampshire.  If the financial institution contracts with third parties to assist it with insurance sales activities, the location of the third party activities shall be consistent with Ins 3204.07.

 

          (f)  The following principles shall be applied to financial institutions when acting as insurance agents in determining the scope of solicitation and sales activities so long as such solicitation and sales activities otherwise comply with RSA 406-C and the other provisions of this chapter:

 

(1)  Contacts and meetings with customers and solicitation sales of insurance by licensed  agents of the financial institution agency may be held;

 

(2)  Mailings to advertise and sell as well as brochures, leaflets and other literature alerting potential customers to the financial institution’s insurance activities may be distributed;

 

(3)  Personnel of bank branches may make referrals to the bank’s insurance agency; and

 

(4)  Telephone and cybermarketing may be used.

 

Source.  #7064, eff 7-24-99; amd by #7540, eff 8-1-01

 

          Ins 3203.03  Qualifications and Training.

 

          (a)  A financial institution shall have experienced and qualified personnel to conduct the insurance sales program in a manner that provides customers with proper advice and accurate information.

 

          (b)  Licensed employees shall satisfy the continuing education requirements in Ins 1300.

 

          (c)  To aid in distinguishing between insurance and non-insurance products, financial institutions shall develop written policies consistent with the provisions of RSA 406-C and this  chapter specifying who may sell and recommend insurance products and how individuals selling and recommending insurance products identify themselves and their sales roles.

 

Source.  #7064, eff 7-24-99

 

          Ins 3203.04  Independent Agent or Agency.

 

          (a)  An independent agent or insurance agency may lease, rent, or otherwise occupy space in an unlicensed financial institution subject to the following conditions:

 

(1)  The dollar amount of rent shall be fixed and shall not be based on a percentage of premium income or otherwise tied to the transaction of insurance;

 

(2)  The lease shall contain:

 

a.  A clause expressly negating a partnership or joint venture;

 

b.  A clause stipulating that the landlord has no right to exercise control over the tenant insurance agency except for collection of rent or other common and usual landlord/tenant activities and relationships; and

 

(3)  The lease shall contain a clause requiring the insurance agency to comply with the separation of activities and disclosure requirements of RSA Chapter 406-C.

 

Source.  #7064, eff 7-24-99

 

          Ins 3203.05  Commissions.

 

          (a)  Commissions shall not be paid to, or shared with, an individual or business entity, including but not limited to a financial institution, which is not licensed as an insurance agent or broker in New Hampshire.

 

          (b)  Non-licensed individuals or business entities shall not be awarded a portion of the insurance revenue.

 

          (c)  Any compensation paid other than as provided in this part shall constitute prohibited commission sharing. 

 

Source.  #7064, eff 7-24-99

 

          Ins 3203.06  Referral Fees.  Only licensed employees of a financial institution shall, directly or indirectly receive any compensation or consideration from an insurance agent or broker, insurance agency, insurance company, or a financial institution, based upon referral of potential insurance purchases to, or making appointments with, a licensed insurance agent or broker.  However, an employee of a financial institution who is not licensed to sell insurance may refer a party to a person who is licensed to sell insurance if the employee making such referral is compensated for such referral in an amount that does not exceed a nominal amount and such amount is not based on or related to the party’s purchase of insurance.

 

Source.  #7064, eff 7-24-99; ss by #7540, eff 8-1-01

 

          Ins 3203.07  Inducements or Rebating.  A financial institution shall not offer special benefits, such as rebates or discounts on insurance in violation of RSA 417:4, IX(a), RSA 402:39, or RSA 402:40 or any other provisions of law.

 

Source.  #7064, eff 7-24-99

 

PART Ins 3204  CONSUMER PROTECTION

 

          Ins 3204.01  Statutory Requirements.

 

          (a)  Financial institutions selling insurance shall be subject to all consumer protection provisions of New Hampshire law, including RSA Chapter 417, the Unfair Trade Practices Act, and applicable state statutes and laws regarding privacy and confidential information.

 

          (b)  Financial institutions selling insurance shall also be subject to the federal anti-tying provisions of 12 U.S.C.A. §1972, and the applicable disclosure provisions of the February 15, 1994 Interagency Statement on Retail Sales of Non-deposit Investment Products, issued jointly by federal bank regulatory agencies as well as Ban 520.

 

Source.  #7064, eff 7-24-99

 

          Ins 3204.02  Disclosures.  To avoid customer confusion, in addition to the disclosures specifically required by the insurance laws of New Hampshire and the rules of the department, advertising, promotional material and solicitation shall include the disclosures required by RSA 406-C:8 to be delivered to the customer at or before the time of sale of an insurance product.

 

Source.  #7064, eff 7-24-99

 

          Ins 3204.03  Disclosures When Insurance is Required as a Condition of Obtaining a Loan.

 

          (a)  When a financial institution requires a customer to obtain insurance in connection with a loan the financial institution may inform customers that insurance is available from the financial institution, its subsidiary or an affiliate.

 

          (b)  To avoid the impression that a connection exists between the financial institution’s credit decision and the customer’s choice of insurance seller, when insurance is available through the financial institution, a customer applying for a loan or an extension of credit shall be informed by the financial institution that:

 

(1)  The customer shall not be required to purchase insurance from the financial institution, a subsidiary or an affiliate; and,

 

(2)  The purchase of insurance from an agent of the customer’s choice shall not affect current or future credit decisions.

 

Source.  #7064, eff 7-24-99

 

          Ins 3204.04  Tying of Non-Insurance Products with Insurance Products Prohibited.

 

          (a)  A financial institution’s non-insurance products shall not be tied in with insurance products in a manner that violates 12 U.S.C. § 1972 or any other applicable state statute, including RSA 402:39, RSA 402:40 and RSA Chapter 417, the Unfair Trade Practices Act.  Financial institutions shall not require the purchase of insurance from the financial institution or from a designated insurer or agent as a condition of other financial institution transactions.  A financial institution shall have written policies and procedures in place to prevent impermissible tying.

 

          (b)  Such measures required by (a) above shall include:

 

(1)  Monitoring sales activity to detect coercion when offering customers multiple products or services;

 

(2)  Training bank employees about tying prohibitions, including providing examples of prohibited practices and sensitizing employees to the concerns raised by tying;

 

(3)  Involving management in reviewing training, audit, and compliance programs, and updating any policies and procedures to reflect changes in products, services, or applicable law;

 

(4)  Reviewing customer files to determine whether any extension of credit is conditioned on obtaining an insurance product from the bank or its affiliates; and

 

(5)  Responding to any customer allegations of prohibited tying arrangements.

 

          (c)  The tying prohibitions shall not prevent financial institution sales personnel from informing a customer that insurance is required in order to obtain a loan or that loan approval is contingent on the customer obtaining acceptable insurance.  In such circumstances, sales personnel shall comply with Ins 3204.03.

 

Source.  #7064, eff 7-24-99

 

          Ins 3204.05  Discrimination Against Nonaffiliated Companies or Agents Prohibited.

 

          (a)  A financial institution shall not:

 

(1)  Condition the provision or terms of any other service upon acquisition of insurance through a particular insurer, agent or broker;

 

(2)  Reject a required policy solely because the policy was sold by a person who is not associated with the financial institution; or

 

(3)  Impose a requirement on any agent or broker not associated with the financial institution that is not imposed on any agent who is associated with the financial institution.

 

Source.  #7064, eff 7-24-99

 

          Ins 3204.06  Affirmative Statement Signed by Insurance Customer.  The financial institution shall obtain a written affirmative statement at the time that a customer applying for a loan or an extension of credit is first informed that insurance is available through the financial institution, which acknowledges that the customer applying for credit has received the disclosure required by Ins 3204.03.

 

Source.  #7064, eff 7-24-99

 

          Ins 3204.07  Separation from Deposit and Loan Activities.

 

          (a)  Sales of insurance shall, to the extent practicable, take place in a location that is distinct from the area where retail deposits or credit transactions are being conducted.  Where physical space will allow, signs or other means shall be used to distinguish any established insurance sales area from any established retail deposit taking or lending areas.

 

          (b)  When  the staffing level, size or design of a particular facility of a financial institution prevent sales from being conducted in a location distinct from the retail area, the financial institution shall submit a plan to the department for approval.  The plan shall show the content and physical placement of signage within the retail area.  Placement of signage shall minimize customer confusion.  In no event shall the sale of insurance products be conducted at the retail deposit-taking stations of a financial institution.

 

          (c)  A financial institution shall establish written procedures to demarcate the conclusion of a deposit or loan transaction conducted in the same physical space as a subsequent insurance solicitation.

 

          (d)  Signs or other means shall be used to distinguish the insurance sales area from an established retail deposit taking area such as a teller line.

 

          (e)  Signs shall:

 

(1)  Be clearly visible to customers and distinguish insurance products from non-insurance products;

 

(2)  Identify insurance agencies and producers who are affiliated with the institution and who are providing insurance products within the retail area; and 

 

(3)  Be posted in areas where insurance is sold and shall clarify that insurance sold is not a deposit or obligation of the financial institution, is not guaranteed by the financial institution and is not insured by the Federal Deposit Insurance Corporation (FDIC), the National Credit Union Administration (NCUA), or their successors as applicable to the licensed financial institution.

 

          (f)  Tellers and other employees behind the teller line, while conducting retail deposit or credit transactions, shall not:

 

(1)  Unless in response to a question, inform a customer that insurance products are sold at the financial institution;

 

(2)  Make general or specific investment recommendations regarding insurance products;

 

(3)  Qualify a customer as eligible to purchase the products;

 

(4)  Accept orders for the products, even if unsolicited; or

 

(5)  Perform other activities that involve the sale of an insurance product so as to trigger the licensing requirements of Ins 3202.01.

 

          (g)  Solicitation for the purchase or sale of insurance by a financial institution’s licensed employee who also exercises authority over credit transactions shall include:

 

(1)  The disclosures required in Ins 3204.02 to address the potential for customer confusion and possible coercion; and

 

(2)  A written and oral disclosure that the purchase of insurance from the licensed employee shall not enhance or affect current or future credit decisions of the financial institution.

 

          (h)  Signage, informational materials, and sales literature concerning the availability of insurance products sold through the financial institution shall be displayed so as to distinguish any established insurance sales area from any established retail deposit or credit area and shall comply with applicable requirements of Ins 2600 and Ins 3204.09.

 

          (i)  A financial institution shall maintain a file for a 3 year period of any written customer complaint received with respect to insurance solicitations made by licensed employees of the financial institution.

 

Source.  #7064, eff 7-24-99

 

          Ins 3204.08  Customer Privacy.

 

          (a)  Consistent with the provisions of RSA 406-C:9 a financial institution shall not use any non-public customer information, other than information pertaining solely to insurance transactions between a customer and the financial institution or its affiliate or subsidiary, or provide such non-public customer information to a third party for the purpose of selling or soliciting the purchase of insurance unless the customer has provided a written consent to use such non-public customer information for insurance solicitation and it is clearly and conspicuously disclosed to the customer that the non-public customer information may be so used.

 

          (b)  All completed insurance applications shall be returned only to the licensed insurance agent and under no circumstances shall the financial institution indicate that such applications be returned to an unlicensed financial institution.

 

Source.  #7064, eff 7-24-99

 

          Ins 3204.09  Advertising of Insurance by a Financial Institution.

 

          (a)  Advertisements directed to prospective or existing insurance purchasers shall be from a licensed financial institution, agent or insurer.

 

          (b)  If insurance advertisements directed to prospective purchasers are included in mailings of bank statements or other documents generated by the financial institution relating to products or services provided by the financial institution, the mailings shall clearly identify the separate sources of the materials. 

 

          (c)  Notices of cancellation or non-renewal, or other similar communications relating to in-force insurance shall originate with a licensed financial institution, agent, insurance company, insurance agency, or third party administrator, if any, and shall be distinct from deposit account communications or any other financial institution communication.

 

          (d)  Insurance statements may include information regarding checking, savings or trust accounts, certificates of deposit, or other banking products or services if the insurance information is segregated from other banking information and if the disclosure requirements of RSA 406-C:8 are otherwise satisfied.

 

          (e)  Terminology used in connection with the solicitation and sales of insurance products and services shall be sufficiently different from that used in connection with traditional banking products and services so as to avoid confusion.

 

          (f)  Promotional material shall clearly distinguish insured deposit products from uninsured insurance products such that an individual of ordinary intelligence would immediately recognize that the insurance material offered by a licensed insurance agent or insurer is separate from the financial institution’s insured deposit product material.  In addition, an insurance product shall not have a name which is misleadingly similar to the name of a financial institution so as to reasonably create customer confusion.

 

Source.  #7064, eff 7-24-99

 

PART Ins 3205  COMPLIANCE, ENFORCEMENT AND PENALTY PROVISIONS

 

          Ins 3205.01  Compliance.  Financial institutions shall develop and implement policies and procedures to ensure that sales activities are conducted in compliance with applicable laws and rules and in a manner consistent with this chapter.  Compliance procedures shall identify potential conflicts of interest and how conflicts shall be addressed.  The compliance procedures shall also provide for a system to monitor customer complaints and their resolution.  The compliance function shall be conducted independently of insurance and annuity product sales and management activities.

 

Source.  #7064, eff 7-24-99

 

          Ins  3205.02  Penalties.

 

          (a)  A violation of Ins 3202.01 through Ins 3205.01, shall result in an enforcement action under RSA 406-C.  The department shall specify which sections, including specific subsections if any, of RSA 406-C are alleged violated in any enforcement action brought under this section.

 

          (b)  In addition to any other penalties provided by the laws of this state, a financial institution or individual who violates a requirement of the administrative rules sections cited in (a) above shall, after notice and hearing in accordance with the procedures set forth in Ins 201 through Ins 204, be subject to suspension, revocation or fine pursuant to RSA 406-C:18 unless in instances of an administrative fine the financial institution or individual requests no fine as set forth in (d) below.

 

          (c)  After appropriate notice and hearing, an administrative fine of $2,500 shall be levied for each finding of violation of a provision of the sections cited in (a) above as set forth in RSA 406-C.  The financial institution or individual may request a reduced fine or no fine.

 

          (d)  The financial institution or individual may request no fine as set forth in (d) below, or a reduced fine as set forth in (c) above through demonstration by the financial institution or individual that:

 

(1)  There is no or minimal damage or costs to consumers, the State or other licensed entities as a result of the violation;

 

(2)  The financial institution or individual has not committed multiple or repeated violations;

 

(3)  The act or omission in issue was not knowing, intentional, or committed in bad faith; and

 

(4)  The requested reduced fine represents an appropriate penalty based on the nature and severity of the resultant harm.

 

          (e)  Financial institutions or individuals shall additionally be subject to suspension pursuant to RSA 406-C:18 when the violation of the sections noted in (a) above is ongoing or there is a high probability the violation will be repeated based on findings of record.

 

          (f)  Financial institutions or individuals shall be subject to revocation pursuant to RSA 406-C:18 if:

 

(1)  The act or omission was knowing, intentional or committed in bad faith; or

 

(2)  There was significant damage or cost to consumers, the State or other licensed entities as a result of the violation.

 

          (g)  A knowing violation of a section other than those cited in (a) above shall result in an enforcement action under RSA 400-A:15, III, subject to the requirements therein.

 

          (h)  After appropriate notice and hearing, an administrative fine of $2,500 shall be levied for each finding of violation of RSA 400-A:15, III if the penalty of suspension or revocation as specified below is not appropriate.

 

          (i)  The financial institution or individual may request at hearing a reduced fine or no fine imposed under (h) above through successful demonstration that:

 

(1)  There is no or minimal damage or costs to consumers, the State or other licensed entities as a result of the violation;

 

(2)  The financial institution or individual has not committed multiple or repeated violations; and

 

(3)  The requested reduced fine represents an appropriate penalty based on the nature and severity of the resultant harm.

 

          (j)  Financial institutions or individuals shall be subject to suspension pursuant to RSA 400-A:15, III if one of the following occurs:

 

(1)  The violation is continuing; or

 

(2)  There is a high probability the violation will be repeated, based on findings of record; and

 

(3)  Imposition of a penalty other than suspension, such as a fine, will not be a sufficient deterrent.

 

          (k)  Financial institutions or individuals shall be subject to revocation pursuant to RSA 400-A:15, III if:

 

(1)  The violative act or omission was intentional or committed in bad faith; or

 

(2)  There was significant damage or cost to consumers, the State or other licensed entities as a result of the violation.

 

          (l)  Repeated or multiple violations of this part shall constitute separate violations subject to penalty.

 

Source.  #7064, eff 7-24-99; ss by #7300, eff 7-1-00; amd by #7540, eff 8-1-01

 

Appendix

 

Rule

Specific State or Federal Statutes or Regulations which the Rule Implements

Ins 3201.01

RSA 406-C:1

Ins 3202.01

RSA 406-C:3, 4, 5

Ins 3202.02

RSA 406-C:3; 402:16

Ins 3202.03

RSA 405:32; 406-C:6

Ins 3203.01

RSA 406-C:5, 6

Ins 3203.02

RSA 406-C:1

Ins 3203.03

RSA 406-C:12

Ins 3203.04

RSA 406-C:12

Ins 3203.05

RSA 417:4 IX; 402:39; 402:40

Ins 3203.06

RSA 417:4 IX; 402:39; 402:40

Ins 3203.07

RSA 417:4 IX; 402:39; 402:40

Ins 3204.01

RSA 417:4

Ins 3204.02

RSA 406-C:8

Ins 3204.03

RSA 406-C:8

Ins 3204.04

RSA 406-C:10

Ins 3204.05

RSA 406-C:11

Ins 3204.06

RSA 406-C:9

Ins 3204.07

RSA 406-C:7

Ins 3204.08

RSA 406-C:9, 13

Ins 3204.09

RSA 406-C:12

Ins 3205.01

RSA 406-C:17

Ins 3205.02

RSA 406-C:17, 406-C:18; 400-A:15, III