408:34 Advertising. –
I. Only a life insurance company licensed to issue variable products in this state may, in this state, by direct solicitation or through agents or producers, or by letter, circular, or advertising, sell, offer for sale, or invite offers for or inquiries about variable products and only if it is licensed to do so under the provisions of this chapter.
II. No insurance company or producer authorized to issue variable products shall advertise publicly the fact of his or her license or use such fact or the license certificate in connection with any sale or effort to sell variable products, except by statement of the fact or by exhibiting the certificate or a certified copy thereof.