420-M:10 Marketing Health Benefit Plans.
I. The alliance shall establish marketing standards for use by participating carriers.
II. Any marketing, advertisement, or educational material for health coverage sold through the alliance shall be approved by the alliance prior to its use.
III. The alliance shall make approved marketing materials available to member employers in an efficient and standardized manner. These materials shall include, but not be limited to, an accurate summary of benefit plans, rates, cost, and accreditation information relating to the offerings of the participating carrier.
IV. This section shall not be construed to prohibit or to compel the alliance or a participating carrier from using the services of an agent or broker.
Source. 2010, 346:1, eff. July 20, 2010.