361-B:2-a Disclosure; Exceptions. –
I. Except as provided by paragraph II, any person selling or offering for sale any consumer good or service that states a post office box address, a street address representing a site used for the receipt or delivery of mail, or a telephone number representing a telephone answering service in its advertising, solicitations, or promotional materials, including order blanks and forms, shall clearly and conspicuously disclose in such advertising, solicitations, and promotional materials:
(a) The legal name under which business is done;
(b) A complete street address from which business actually is conducted; and
(c) A telephone number for customer inquiries and complaints.
II. The disclosures required under paragraph I shall not be required of any person who:
(a) Sells retail goods and services from trade premises which are open to the public regularly during normal business hours; or
(b) Conducts business where the post office box, street address representing a site used for the receipt or delivery of mail, or telephone answering service is ancillary to the sales made; or
(c) Provides services pursuant to a legal license or under the authority of a state board or agency, a city, town, or county in this state, except for a person conducting a mail order or catalog business, provided the licensing body maintains on record such person's current business street address or home address and provides that address to persons upon request.
Source. 1986, 137:2. 1999, 49:3. 2000, 305:1, eff. June 21, 2000; 305:2, eff. July 1, 2001.