CHAPTER 179 ENFORCEMENT, REQUIREMENTS AND PENALTIES
Advertising
Section 179:29
179:29 Retailer Advertising Specialties. –
I. An industry member may furnish, give, rent, loan, or sell retailer advertising specialties to a retailer if such items bear advertising material and are primarily valuable to the retailer as a means of advertising. These items may include, but are not limited to: coasters, mats, menu cards, wine lists, meal checks, paper napkins, foam scrapers, back bar mats, thermometers, clocks and calendars. The name or name and address of the retailer may be added to the advertising specialty.
II. An industry member may sell glassware to a retailer if the glassware is sold at a price not less than it cost the industry member who initially purchased it, and if the price is collected within 30 days of the date of the sale.
III. The total value of all retail advertising specialties furnished by an industry member to a retailer may not exceed the dollar amount established annually for retailer advertising specialties by the Bureau of Alcohol, Tobacco and Firearms per brand in any calendar year per retail establishment. The value of a retailer advertising specialty shall be the actual cost of that item to the industry member who initially purchased it. Transportation and installation costs shall be excluded.
IV. Industry members shall not pool or combine their dollar limitations to provide a retailer with advertising specialties valued in excess of the dollar amount established annually for retailer advertising specialities by the Bureau of Alcohol, Tobacco and Firearms.