175:4 Advertising. –
I. All advertising of liquor and beverages is lawful, unless specifically prohibited by statute or administrative rule.
II. The commission is authorized to advertise and regulate the advertisement of liquor and beverages through the medium of newspapers, magazines, periodicals, television and radio broadcasting, sports films, travelogs, electronic or computer media, or other commercially acceptable promotional means and methods which may become available. All advertising of liquor and beverages within the state through the medium of billboards is hereby prohibited.
III. Any funds appropriated to the commission for the purposes of paragraph II shall be expended to optimize the profitability of the commission.
(a) Eighty percent for liquor advertising with out-of-state media; and
(b) Twenty percent for liquor advertising with media in the state.
IV. The following statement shall be posted on the premises of all on-premises and off-premises licensees and at state liquor stores: "According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects." Such statement shall be located in a conspicuous and prominent place within the establishment and shall appear on a contrasting background.